New Starter

Andrew Fletcher

January 24, 2020

Continuing with our series of posts introducing our new starters we would like to introduce a new member to the super talented Made family.

Next up…

What is your name?
Andrew Fletcher

And Where are You from?
The Venice of the North - Birmingham

Digital Analyst

What is it you do?
My main responsibility is to offer support and expertise to our clients when it comes to their digital marketing endeavours.  This can obviously cover a wide variety of requests, such as producing and delivering SEO plans, problem-solving tracking and analytics issues, advice on digital marketing strategy and managing marketing campaigns.

Tell us a little about your professional journey to Made?
I have over 8 years of digital marketing and data analysis experience, 5 of which was spent at Drayton Manor Park, where my office was opposite the ‘Accelerator’ (Formerly Ben10) rollercoaster.  So I feel I have acquired quite a bit of knowledge and insight into the challenges organisations have, trying to persuade potential customers to purchase tickets to an event. 

Before that, I worked at MobileFun, who sold mobile phone accessories all over the world.  It is here where I found my calling in digital marketing and analytics.

I am passionate about getting actionable insights from data and how this insight can help maximise ROI on marketing activity and digital investment.

I also have a degree in Drama. I felt if I couldn’t have a career on the stage or around the stage, helping those that do was just as good.

What do you like doing when you’re not working?
I used to like doing a wide variety of things, from video gaming to watching sports, but that all seems a distant memory now that I have a 2-year-old son. Now I spend most of my time making sure he hasn’t put the TV remote in the washing machine or the car keys in the bin.

What is your proudest achievement?
I once managed a 12 dart checkout in darts; I’ve called myself Andrew ‘The Archer’ Fletcher ever since.

What is your slogan in life?
Only worry about the things you can actually affect or change.  

What is the best thing you’ve ever seen performed?
Julius Caesar at the RSC. I went on a school trip when I was about 12. Blew me away and gave me a lifelong love of the theatre and togas.

‘Alexa…’ or 'Hey Google…’?
Hey Google…  turn the heating down (I’m sure my wife was raised in a volcano).

If you were an Animated Character, who would you be and why?
Carl (the elderly man) from Up - I’m just a little grumpy and want to be by myself from time to time.

What would the title of your autobiography be?
'Don’t waste your money’… It’s a very short book

What is the best thing you’ve MADE for someone or have had MADE for you?
I made a Star Wars mobile for my son before he was born. X-Wings, TIE-Fighters and Star Wars music — even I was impressed by my handy work.  It was the first thing I did when my wife told me she was pregnant. I think it was my nesting stage.