Business development and engagement lead

Made Media is a specialist digital agency that designs and delivers innovative digital solutions for arts, culture, and entertainment brands like the LA Phil, Royal Albert Hall, and New York City Ballet.

We're looking for a business development and engagement lead to help more of the right people discover Made, understand what we do, and want to work with us. This role is firmly weighted towards active outreach, relationship-building, and conference presence rather than marketing strategy or content production. We want someone who builds relationships, starts conversations, and generates leads — someone with fire in their belly who'd rather pick up the phone or work a room than build a segmentation deck.

This is an exciting opportunity to make a tangible, measurable impact on Made's growth. You'll be the driving force behind turning Made's reputation and track record into new business conversations.

This position is fully remote. Applicants living anywhere in the US or UK will be considered.

What you'll do

• Proactively identify, research, and reach out to prospective clients. Build and maintain a pipeline of warm leads through direct outreach, networking, and relationship-building across the arts, culture, and entertainment sectors.
• Own conference presence for Made and its sister companies. Handle logistics, attendance, and — most importantly — identify and schedule meetings with prospects in advance, work the room on the day, and follow up on every conversation to turn event attendance into real opportunities.
• Manage the prospect and relationship pipeline. Keep a persistent, light-touch outreach rhythm with prospective and existing clients. Stay plugged into the industry — know who's hired a new digital director, who's about to go to market for a new website, and make sure Made is in the conversation before the RFP lands.
• Own and maintain Made's CRM system, ensuring it is well-organised, up to date, and working effectively for the team. Use AI and other tools to improve the operational efficiency of the growth and client experience team.
• Nurture relationships with existing clients and relevant industry contacts. Be a friendly, knowledgeable, and proactive presence for Made in the sectors we serve.
• Distribute and amplify content produced by the team — case studies, articles, thought leadership — across social media, email, and other channels, ensuring it reaches the right people and drives engagement.
• Manage and grow Made's presence across social media (we're usually @MadeHQ), email marketing, our website and blog, and other channels — always with an eye on what's driving engagement and generating leads versus what's just filling a feed.
• Respond to inbound enquiries about potential new projects. Be a warm and knowledgeable first point of contact for Made. Occasionally lead demos of products or of prior Made work.
• Carry out business development activity on behalf of Made's sister companies, Basker and CrowdHandler, working closely with their product and business leads to build a unified sales pipeline across the group.
• Keep a finger on the pulse of online discourse relevant to our clients and our work with them. Understand trends and prevailing sentiment in arts administration, ticket sales, web design and development, digital fundraising and memberships, and be ready to contribute to these conversations in ways that position Made as a trusted voice.
• Track and report on the effectiveness of outreach activity, with a focus on lead generation and pipeline development.

What we're looking for

• An understanding of the dynamics and business realities of live events, including a background in or connection to the arts, culture, or entertainment sectors.
• Confidence and proactivity in outreach and relationship-building. Comfortable reaching out to people you haven't met, starting conversations, and following up.
• A strong verbal communicator, comfortable representing Made in person and on calls with a wide range of stakeholders, including senior leaders at client organisations.
• A competent writer who can produce a compelling outreach email, a punchy LinkedIn post, or a clear follow-up note. You don't need to be a long-form content specialist, but you should write well.
• Comfortable using AI models and other modern digital tools in your day-to-day work. You should be able to use a CRM effectively, set up email campaigns in tools like Mailchimp, and build simple automations with tools like Zapier.
• Shrewdness about business dynamics, with an understanding of how commercial factors for us and our clients affect our engagement strategy.
• A working understanding of how websites and digital products work, and a willingness to learn more — enough to tell a compelling and authoritative story about Made's projects.

Bonus points

• Direct experience in B2B outreach, business development, or account-based marketing.
• Familiarity with Tessitura, Spektrix, or similar ticketing/CRM platforms used by arts organisations.
• Experience with event networking, client meet-ups, conferences, or webinars as a lead-generation activity.
• Prior experience with a digital agency or other marketing-services business.

We're looking for someone who's energetic, resourceful, and ready to get stuck in. This role is about doing, not strategising. If you're the kind of person who'd rather have ten conversations with prospects than write one positioning document, you'll thrive here.

We encourage you to apply if you think you meet the majority of the requirements. Very few candidates meet 100% of any job specification, so please submit an application if you believe your skills and experience are a good fit overall.

Practicalities

This role is remote, but you must be based somewhere in the United Kingdom or the United States. You must already be authorised to work in the UK or US without sponsorship. The role involves regular travel to company events (usually in Birmingham, England, or New York City) and to industry conferences in the US, UK, and elsewhere.

Made Media is an equal opportunities employer. We welcome applications from people regardless of race, religion, gender, gender identity, sexual orientation, age, or disability status.