About Made

Made is a digital agency for organizations that bring people together—performing arts, museums, cultural institutions. We started in Birmingham, England in 2002, and since 2010 we’ve worked in arts and culture exclusively. Today we’re about 45 people, working from England, Scotland, Poland, and the United States.

What we do

We design and build websites, purchase paths, and the platforms underneath them, for places that sell tickets, take donations, and put on shows. We’re among the most experienced Tessitura web integrators in the world, with clients including the LA Phil, Boston Symphony Orchestra, Royal Albert Hall, and Melbourne Theatre Company.

What we do best is making complex things feel simple: a purchase path that survives your biggest on-sale, a calendar that reflects what’s actually on, a subscription renewal a patron can finish without calling the box office.

The plumbing isn’t the point, though. More people meet you on your website than in your building, and we design for that: pages that are beautiful, welcoming, and worth reading even when nobody’s buying anything.

In 2024 our redesign for the National Youth Theatre was a Webby honoree for best mobile user experience, alongside Netflix, Apple, and ESPN. In 2025 we received a King’s Award for Enterprise. We try not to make too much of awards, but we’re pleased with those two.

More about what we do →

Our principles

Assume good intentions. That pointed question from a colleague? They genuinely want the answer. Start from trust.
Share the spotlight. Great work happens when everyone contributes. Share ideas while they’re still messy.
Plan beats no plan. Uncertainty creates confusion. A rough outline shared beats a perfect plan in someone’s head.
Tag, you’re it. Someone’s always flying this plane—make sure you know if it’s you. Most mix-ups happen when ownership isn’t clear.
The show must go on. Opening night arrives regardless. There’s always a path forward, even if it’s different from what we first imagined.
Good enough isn’t. When time is tight, the answer isn’t to lower standards—it’s to focus ruthlessly. Do less, but do it brilliantly.
Check small things. Excellence lives in details that seem invisible until they’re not quite right. That spacing. That transition. That punctuation.
If everyone can’t get in, we’ve failed. Every pixel is either a door or a wall. We build doors.
Share what you know. That clever solution is worthless in your head. Knowledge shared doubles; knowledge hoarded goes stale.
Stay curious. Technology evolves, audiences change. Read something uncomfortable, try tools that scare you, ask the questions that feel stupid.

Access and inclusion

We build websites that work for everyone. That means testing with real people who use assistive technologies daily, not simulating it ourselves.

It also means building a team that reflects the world we’re designing for. We review our hiring practices regularly, pay all interns, and support flexible working for parents and carers.

If you have ideas for how we can do better: ceo@made.media