How we can help
Made can help you get the most out of digital marketing. We’re experts at working with creative and cultural brands of all shapes and sizes.
Through strategic insight, extensive technical knowledge, and a deep understanding of events and experience-oriented businesses, we plan, deliver and evaluate digital marketing campaigns that connect with audiences and deliver results.
Our strategic, holistic, and data-driven approach to digital marketing achieves results for the whole organisation. We’re used to working with stakeholders across multi-faceted businesses and nonprofits, working with marketing, fundraising, education, outreach and commercial teams to meet digital objectives.
An effective search strategy combines the benefits of both organic and paid search channels, taking account of your needs, budget and goals. As sector specialists, we bring expert knowledge to ensure that your events and experiences will stand out on search platforms.
Our clients are content creators, and among the best in the world at what they do. We’re here to help them create digital content that meets their marketing and business goals. Good content strategy will help you to reach and increase your audience, and enable you to share your content at the right time. We recognise that each organisation has their own ethos and set of values, and this is reflected in the unique content strategies that we create.
Analytics, Data and CRM
Customer data can hold huge hidden value. With our expertise working with web and app analytics, ticketing and CRM systems, we can help you to make sense of your customer data and maximize its potential. We can also help you to identify gaps in your customer data and put plans in place to increase your data density.
An effective social media strategy will promote your brand and help you reach out to, and engage with, the right audience. We monitor published content,analysing how and when social activity is consumed, and how it is being used to connect and interact with your organisation.
We create multi-channel paid advertising strategies that are uniquely tailored to each organisation and its business goals. Our recommendations on selecting the correct channel, content ideas, bid strategies, personalisations and automation, will help you to reach the right person at the optimal time within the purchasing funnel.
Paid Advertising Management
Using the latest AI automation and channel expertise, we manage paid advertising campaigns with a clear focus on return of investment. Our continuous improvement method aims to minimise wastage by regularly reviewing and improving ad performance.
Social Campaign Management
By implementing effective social media campaigns across multiple channels, we aim to expand audiences, improve engagement, and increase loyalty and brand awareness.
We use marketing automation to deliver the right messages to the right customers at the right time, increasing revenue and exceeding targets. Examples of these automations include email marketing, basket abandonment, website personalisation.
Conversion Rate Optimisation
Our vast e-commerce and ticketing experience, coupled with a programme of research and A\B testing with real users, allows us to analyse and optimise the complete user journey, implementing changes where required.
We turn digital data into actionable information. We achieve this by extracting important, relevant details and delivering them in a format that is easy to read and understand.
We unlock the full potential of digital data by releasing it from individual silos. By amalgamating data from across your organisation, and even from third party sources, we’ll gain a greater understanding of your organisation and allow you to make data driven business decisions.
By creating data-rich dashboards, we can provide your organisation with the insight needed to make informed business decisions relating to digital marketing and communication activity. We can tailor dashboards for all levels of your organisation.
Regular reviews of digital activity are the cornerstone of digital marketing. While we believe in looking at numbers, we also believe in understanding their context: this is how lasting improvements to digital marketing performance can be made.
Whatever your digital communication goals may be, knowing where your strengths lie and pinpointing areas for improvement are key. Our skilled analysts can deliver a comprehensive plan, enabling you to maximise digital marketing potential within your organisation.