Playbook by Made Media

At Made, we understand the unique challenges and opportunities that arts and cultural organizations face in the digital age. That's why we've developed Playbook by Made Media, a comprehensive digital strategy and transformation service tailored specifically for the creative sector. We'll work with you to embed a digital-first mindset across your organization from the first seed of an idea through strategic planning and delivery.

Our expertise working across the arts and cultural industry ensures we can craft custom strategies that resonate with your mission, values, and audience. It also means that we don’t take the nuanced differences between our clients for granted. We want to help each organization take advantage of digital technologies in the way that will best serve them and their audiences. 

Playbook is designed around five key pillars that drive success in the creative world:

• Revenue: Building sustainable revenue streams through innovative digital initiatives.
• Brand: Crafting an authentic digital brand identity that reflects your organization's unique story.
• Visitor Experience: Delivering engaging and memorable experiences for your visitors, both online and offline.
• Advocacy: Harnessing the power of digital communication channels to amplify your voice and advocate for the importance of arts and culture in society.
• Content: Creating and distributing compelling content that engages, inspires, and entertains your audience.

To ensure that your digital transformation is as impactful and inclusive as possible, Playbook is built on solid foundations that run through all of our work:

• Accessibility: Ensuring that your digital presence is accessible to all, regardless of ability or circumstance.
• Performance and Responsiveness: Optimizing your digital platforms to provide a seamless, efficient, and enjoyable experiences for your users.
• Diversity, Inclusion, and Equity: Championing diversity and inclusivity in all aspects of your digital strategy, from design to content and beyond.
• Agility and Flexibility: Embracing change and adopting an agile mindset to remain responsive and adaptive in a rapidly evolving digital landscape.

Our team of experts at Made will work closely with you to develop a tailored Playbook that aligns with your organization's goals and needs. Our services include:

• Digital Roadmapping or Masterplanning
• User Experience Strategy
• Information Architecture
• Content Strategy
• Technical Solution Design
• Systems Integration Consultancy

With Playbook by Made Media, your organization will be equipped with a robust and innovative digital strategy, enabling you to thrive in an uncertain and constantly changing world. Let us help you create a masterpiece of digital transformation. Contact us today to start your Playbook journey.