ACT and the Sydney Opera House

American Conservatory Theater (ACT) in San Francisco is a cornerstone of arts and culture in the Bay Area, and we worked with them in 2019 to deliver a fully redesigned TNEW-integrated website. 

ACT's patrons expected a mobile-first seat selection interface that included detailed venue representations and photos of the venue to help them make informed decisions. ACT staff were also looking for a long-term relationship with an agency that understands the needs of a regional theater company and could take care of installation and any future customizations to their seat map.

To address their concerns with the select-your-own-seat screens, we integrated SeatCurve into ACT’s restyled TNEW purchase path. SeatCurve includes a custom seat map layout that represents the real-world shapes of their venues. Its flexibility allows users to select their seating section from beautiful venue photographs and pinch-to-zoom on the full-screen mobile seat map. ACT also opted to color-code seats on the map by price, which we were able to implement with their brand colors.

As a user makes choices on the SeatCurve map, their seats are held in their cart and TNEW takes care of the rest of the purchase process. The full path is styled with ACT’s branding for a seamless experience.

As one of the world’s iconic buildings, the Sydney Opera House needs no introduction but in brief: they present live performances, films, and exhibitions from international artists year-round from Sydney Harbor and are Australia’s premiere arts organization.

The Opera House’s in-house web development team built and maintains their website, including a custom Tessitura-integrated ticketing path unique to the house. While planning a 2022 website redesign, they approached us about integrating SeatCurve as a standalone product with their revamped ticketing system. With so much in-house coding expertise, they were looking for a solution that they could implement themselves with guidance. 

After a brief training and with our robust documentation, their team of Javascript developers was able to get SeatCurve up and running within a few days. Using our system of simple feature flags the Opera House’s team was able to activate the settings that they needed, including color-coding by zone. If their seating configurations change in the future, their graphic designers are empowered to adjust or create new seat maps that integrate with Tessitura as well.