Our Purpose, Mission, and Values
Who We Are
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Our Purpose is to connect people with cultural moments and shared experiences in order to bring communities together and change lives for the better.
We design and produce creative digital solutions for world-leading cultural, entertainment and experience-led brands. We enable our clients to connect with the world; sharing their ideas, events and passions with as many people as possible. That is our mission.
How We Work
Assume good intentions.
That pointed question from a colleague? They genuinely want the answer. When a client pushes back, they're trying to improve the work together. Starting from trust and good faith makes everything flow better. Suspicion is exhausting and usually misplaced.
Share the spotlight.
Great digital work happens when everyone contributes - it's an ensemble piece, not a solo performance. Share ideas while they're still messy and unfinished. Your brilliant solution gets even better when someone else pokes at it, and the best ideas come from unexpected collaborations.
Plan beats no plan.
Uncertainty creates confusion for everyone. Got a question? A half-formed idea? Something bothering you? Write it down, sketch it out, make it visible. Even a rough outline shared with the team beats a perfect plan in someone's head.
Tag, you're it.
Someone's always flying this plane - make sure you know if it's you or someone else. Most mix-ups happen when ownership isn't clear or everyone thinks someone else is handling it. Check in regularly. Confirm handovers. Nobody minds being asked because we all assume good intentions (see mantra 1).
The show must go on.
In the theatre, opening night arrives regardless - and we're in the same business. Physics won't bend, but creativity will. There's always a path forward, even if it's different from what we first imagined. Deadlines are promises we keep.
Good enough isn't.
We're here to do the best work that can be done in this field. Quality is non-negotiable. When time is tight, the answer isn't to lower standards; it's to focus ruthlessly. In other words: do less, but do it brilliantly - that's how we maintain excellence under pressure.
Check small things.
Excellence lives in details that seem invisible until they're not quite right. That spacing. That transition. That punctuation. Care about the subtle things because your users feel them, even when they can't name what's off.
If everyone can't get in, we've failed.
Every pixel we place is either a door or a wall, and we choose to build doors. Test with real humans - all kinds of them. The best experiences work for everyone, not just the people who make them.
Hoard ideas and watch them wither.
That clever solution you figured out is worthless if it stays in your head. Share it. Show it. Teach it. Knowledge shared doubles; knowledge hoarded goes stale. Be the colleague who makes everyone else better.
Yesterday's expert is tomorrow's dinosaur.
Technology evolves, culture shifts, and audiences change constantly. Stay curious or get left behind. Read something uncomfortable, try tools that scare you, and ask the questions that feel stupid. Growth lives outside our comfort zones.